The image on the left is the first thing audiences will see and if they click the roll over button on the lower right then the image on the right will be shown. The images are the first thing shown as they want to make sure the audience immediately recognise the main artist. It also provides synergy to most of the music videos that Imran Khan is in as he is portrayed with sunglasses in most of his music video. Also the clothes he is shown to be wearing can be associated with the genre he belongs in which is R&B. R&B artists are often wearing clothes that considered cool or trendy and this is the same for Imran Khan. Again this is done so the audience can recognise the main artist immediately and engages them to explore the rest of the website. His body language is also an convention of most R&B artists website as they often present themselves as being cool as it is an expectation from their target audience.
In this section it shows Imran Khans latest single. Every time a new single comes out this section will have the single cover on. This is direct promotion of his latest single and lets the audience know which single may be the latest one and which one they may need to check out. Similiarly if a new single or album is due to arrive soon then in the latest news section it will promote the new album or single and the release date for it which may create anticipation or buzz around the upcoming single or album. This is an effective way of advertising and keeping the target audience informed. Again in this promotion of his single he is shown to be wearing sunglasses which provides synergy for his music videos.
This is the section where Imran Khan reveals his social media accounts in which the audience members can follow in order to interact with the artist. Often audience members follow the artist in order to receive all the latest information regarding the artists albums and singles. By providing the social media account Imran Khan can again use this as a cheap effective form of advertising as he can reveal all the information on his social media accounts and this may cause any information about his single or album to go viral as social media members may feel hyped about it and so pass it on to other social media members. Also providing information about social media accounts is a convention of most artists as they want the audience to feel connected to them and provide a means of interaction to their target audience. This makes the fanbase stronger by providing interaction with the audience. As shown on the instagram section he is advertising a sneak peek at one of his music video creating anticipation for the music video adn infroms the audience that a new music video has been released.
This is a navigation bar. By clicking on one of the navigation buttons you can access other parts of the website. On Imran Khan's website there are two options to navigate the website. One is to scroll throught the whole website and by scrolling down you will find access to other sections of the website. Two is to click one of these buttons. This is for easier access as the audience may not be willing to keep scrolling through the website but may be looking for a particular area to navigate to so by clicking one of these buttons they can save time and access a particular area. This gives audience members two options to navigate the website and gives them more of a choice. Without the navigation bar audiences may just altogether leave the website due to the longetivity it takes to navigate the website
This section is filled with all of Imran Khan's music videos. If the audience decide to click on one of these then the music video will be shown and audience members can choose to play it. This is a very successful feature to put in as it gives audience members one platform to look at all of Imran Khan's music videos instead of searching for each one seperately and gives more of an incentive for the target audience to go on to Imran Khan's website as they can just access all of the music videos on the website. The chosen pictures are very selective as they can be considered the defining images of the music video in which they are in. For example the clothes Imran Khan is wearing in the first video will be instantly recognisable and fans will recognise the music video as being the song imaginary so the pictures were selected due to them standing out in that music video and makes it recognisable to fans.